Log Out | Member Center



Wiggins signs multi-year shoe deal with Adidas

  • The Wichita Eagle
  • Published Wednesday, July 9, 2014, at 9:54 a.m.
  • Updated Wednesday, July 9, 2014, at 9:56 a.m.


Keep track of the zeros on the contracts, because Andrew Wiggins is set to cash in after being selected No. 1 overall by the Cleveland Cavaliers.

Wiggins, who is preparing for his rookie season in Cleveland, has signed a multi-year endorsement deal with shoe brand Adidas, according to multiple reports.

ESPN business reporter Darren Rovell reported Tuesday that the deal is guaranteed to be worth at least $2 million annually. Wiggins wore Adidas during his one season at Kansas, which also has a contract with the shoe brand.

It’s some nice coin for a rookie — though it pales in comparison to some of the wild projections bandied about during Wiggins’ freshman season at Kansas.

Before Wiggins even played a college game, Bleacher Report published a story on the upcoming sneaker war to sign Wiggins, quoting an unnamed source that said Wiggins’ shoe deal could be worth more than $140 million. Parts of the story were quickly debunked.

Nevertheless, Wiggins is poised to make close to $7 million as a rookie, including his shoe contract. According to Forbes rookie salary projections, as the No. 1 overall pick, Wiggins will make around $11.3 million during his first two seasons and could make up to $24.8 million during his rookie contract.

Wiggins is also the first No. 1 pick to sign a shoe contract with Adidas since Chicago’s Derrick Rose in 2008, according to Rovell. Shoe giant Nike dominates the basketball shoe market, owning a 95 percent share in the United States, according to market retail tracking firm SportsOneSource. As Rovell reports, Adidas has a 3 percent share.

Subscribe to our newsletters

The Wichita Eagle welcomes your comments on news of the day. The more voices engaged in conversation, the better for us all, but do keep it civil. Please refrain from profanity, obscenity, spam, name-calling or attacking others for their views. Please see our commenting policy for more information.

Have a news tip? You can send it to wenews@wichitaeagle.com.

Search for a job


Top jobs