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Whole Foods Market will be called that instead of Bread & Circus

  • Have You Heard?
  • Published Tuesday, May 6, 2014, at 10:25 a.m.
  • Updated Wednesday, June 25, 2014, at 5:53 p.m.

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WICHITA — As expected, Wichita will not have to live with the Bread & Circus name that drew so many complaints.

Its new Whole Foods Market at the Waterfront at 13th and Webb Road will be called by that name, which is what most people called it anyway.

As GreenAcres Market owner Barbara Hoffmann hinted last month, she negotiated with the organic food chain over the name.

In January, Hoffmann purchased the Wichita Whole Foods Association stores, which have no affiliation with the larger chain.

"We have great respect for what Rene Shelton and her family have built under the Whole Foods Association name, and we don't take that lightly," Hoffmann said in a release. "This was a very hard decision, but we feel, moving forward, it is best for our customers to have a united offering and a unified GreenAcres brand. We are glad we reached an amicable agreement with Whole Foods Market and both parties are excited to turn more and more Wichita shoppers on to natural and organic foods and the quality products both our companies stand for.”

Three Whole Foods Association stores will change their names to GreenAcres by late summer.

"Whole Foods Market is excited to open under our original name in Wichita and we look forward to operating in harmony with GreenAcres Market as we both continue to further our mutual mission of providing the best natural and organic products in an inviting shopping environment," said Will Paradise, president of Whole Foods Market's Rocky Mountain Region, in a statement.

Whole Foods will open at the Waterfront in September.

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