WICHITA — There's a new CEO at Value Place, and founder Jack DeBoer calls him "a superstar."
Bruce Haase spent a dozen years with Choice Hotels International, one of the world's largest franchise organizations with brands such as Comfort Inn, Sleep Inn and Clarion.
"I think Value Place quite honestly is the best opportunity in hospitality right now," Haase says.
He says it's "a very uniquely positioned brand" with "tremendous growth opportunities."
Haase started with Choice Hotels as treasurer and six months later was given the international division.
"It was actually quite troubled at that point."
He says he spent a lot of time overseas making the division stronger.
"That's really where I learned franchising," Haase says.
He says during that time, he became more of a generalist instead of focusing strictly on numbers.
"It was quite a fascinating journey."