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Manager, jeweler take over ownership of Burnell’s Creative Gold

  • The Wichita Eagle
  • Published Saturday, Feb. 8, 2014, at 7:46 a.m.

Photos

Jerry Burnell had a vision 34 years ago when Rock Road was a two-lane country road.

Burnell had been selling jewelry on the art show circuit for five years when he decided to rent a vacant lot at 555 N. Rock Road that had nothing but wire around the property.

“I knew this was the direction the town was coming,” he says.

Burnell opened Burnell’s Creative Gold jewelry store there, and he says it wasn’t long before he realized that when he one day wanted to retire, the best people to take over would already be in his shop.

“I put together (a) very capable group of people and basically have tried to work myself out of a job for the past 10 years, and I have succeeded,” Burnell says.

Manager Robin Lies and jeweler Nathan Regan are now the principal owners of the shop. Burnell will continue to work there up to 20 hours a week, but he’s no longer an owner.

“The financial part won’t be my responsibility in the future, which doesn’t hurt my feelings,” he says.

His wife, Johnna Burnell, joined the business 14 years ago, and she has been gradually retiring with her husband.

“It’s been a beautiful transition,” Lies says.

“You know, we all work really well together, and it’s just kind of a team effort, and it just always kind of has been,” she says. “It’s such a fabulous store, and it’s done so well for so long. It was a great opportunity for everyone.”

Through the years, Burnell says, business has been up and down.

He says 2007 and 2008 were the beginning of a tough time, but the last four years have been the best in the history of the store. The high price of gold helped. Burnell says it was more than that, though.

“The store matured quite nicely.”

The future, he says, is “quite bright.”

Burnell remembers hearing predictions 20 or 25 years ago that independent jewelry stores would be out of business by 2000.

“Actually, that’s the strongest segment of the jewelry industry right now,” he says. “We can fluctuate with the situation at hand a lot quicker than a big chain store can.”

Burnell started the store with what you might call a lot of flexibility in his approach.

“I built my own equipment,” he says.

He used two upside-down flower pots on a Bunsen burner for a kiln.

“I have a funny background for a jeweler,” Burnell says.

He has almost enough credits for a chemistry degree, almost enough for a master’s degree in business, and he has minors in physics, math and biology.

“It all works,” Burnell says.

“He’s just an exceptional man,” Lies says.

Burnell says, though, it’s time for some new ideas, drive and youth in the business.

“I need to take a slight step to the side to get out of their way,” he says. “I’m 69 years old. It’s time.”

Not just any cover

Hartman Arena has landed on the cover of Facilities & Event Management, a trade publication for the venue business.

It’s not just any cover, says arena general manager Aran Rush. It’s the booking issue.

“This is huge,” Rush says. “The timing is everything.”

He says the biggest booking conference of the year is in Nashville in two weeks.

Rush says Iowa-based VenuWorks, which manages Hartman Arena, “has a really good relationship with” the publication.

The article delved into the arena’s five years in business and the Wichita market as well.

“Every market has their reputation,” Rush says.

Wichita’s reputation may be “that we don’t necessarily connect” on shows.

The issue, he says, is “there’s just a lot of good stuff going on here.”

He says venues such as Hartman Arena have to break through the noise.

Performers “want to perform to where every seat is full,” Rush says.

“We have to work hard to make sure that we value every show that comes and treat it like gold.”

He says that means working “tails off” to pack shows.

Rush says the article could help attract more shows.

“I’m stoked about this,” he says. “This is really exciting stuff for us.”

You don’t say

“The Century II performing arts center was problematic and badly designed; it was a 1960s building.”

Moody Blues tour manager Mark Hogue, quoted in the Facilities & Event Management story on how great he thinks it is to have Hartman Arena as a venue option now

“I don’t want it to be misconstrued that I am ready to chain myself to the front of the building to keep away the wrecking ball … but I have loved working here for 27 years.”

Music Theatre of Wichita producing artistic director Wayne Bryan, who says Century II isn’t perfect (he says “it deserves improvement or replacement”) but has flexibly accommodated many activities in its more than 45 years

Carrie Rengers first reported these items on her blog. Be among the first to get her business scoops at blogs.kansas.com/haveyouheard.

Reach Carrie Rengers at 316-268-6340 or crengers@wichitaeagle.com. Follow her on Twitter: @CarrieRengers.

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