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Good Life Co.'s cookies go national

  • Have You Heard?
  • Published Tuesday, Feb. 4, 2014, at 10:41 a.m.
  • Updated Tuesday, Feb. 4, 2014, at 11:09 a.m.

WICHITA — Even during the Good Life Co.'s humble beginnings – when Greg Cole was selling his Little Bits cookies at farmers markets – he knew he'd go national one day. He never thought it would be three years after starting his business, though.

"We're actually two years ahead of our projected plan," Cole says.

"We go national next month," he says. "I never thought that we would get a national contract so soon."

Cole's specialty is seven-spice gourmet cookie. After farmers markets, he began selling to local stores, such as Green Acres Market, Spice Merchant & Co. and the local health store Whole Foods Association.

When Fresh Market opened at Bradley Fair in 2012, Cole began selling his cookies there.

"It's their No. 1-selling cookie," Cole says. "They weren't expecting the cookie to do so well."

Then the Kansas City Fresh Market began selling the cookies.

Now, the chain is going to begin putting Little Bits in its other stores as well.

"It's going to be a five-year project," Cole says. "You can't roll out to every store all at once. ... That's an ongoing process."

(more…)

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