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Now’s the time to look for love online

  • McClatchy-Tribune News Service
  • Published Wednesday, Dec. 18, 2013, at 12 a.m.

Ah, December: getting trampled at Best Buy, finding the house with the tackiest Christmas lights, and, of course, wondering whether you’re going to have a date for New Year’s Eve this year.

People ask me all the time, “Is there a best time of year to do online dating?” In short, the answer is no. I’d first say that the best time for you to do online dating is when you’re emotionally ready for it. Online dating takes work, so make sure you know what it entails. Online dating is not simply about writing a few lines as fast as you can and posting it to see who writes to you. It’s about being creative, proactive and patient. Once you’ve crossed that emotional threshold and you’re ready to take the online dating plunge, there is one time of year that it may suit you well to log-on: the week between Christmas and New Year’s. And then ride that wave all the way through Valentine’s Day.

Match.com’s relationship expert, Whitney Casey, when asked in December 2011 how the numbers stack up, said: “From December 26 to February 14 is our busiest season. New Year’s Eve is such a big deal because it’s a new beginning.” Plentyoffish.com also reported a 15 percent jump in signups, in addition to a 20 percent spike in activity from current users during that time period.

JDate.com’s Community Manager, Rachel Seliger, says the holidays are the perfect time to get online and get excited about meeting someone new. “This is definitely one of our busiest times of the year and that’s simply because the festive fun of the holiday season often reminds singles there is nothing better than being around those we love. … Plus, we often see a big bump in membership numbers with so many people adding ‘find love’ to their New Year’s resolutions.”

As we all probably know, some of the top New Year’s resolutions out there are to work out and find love (in addition to saving money, spending more time with family, volunteering, staying organized, and reading more, to name a few). In order to find love, though, you have to do something about it. And when you look for love online, make sure you’re putting your best foot forward with flattering, accurate pictures, a profile that truly represents you without sounding too generic (“I love to laugh and have fun” will sadly not make the cut), and a positive attitude about what the future might hold.

Maybe this year is the year to find love and maybe it’s not, but for what it’s worth, signing up with a new profile on Dec. 26 isn’t a bad idea. At least you know you’ll be in good company.

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