NEW YORK — Shares of Twitter went on sale to the public for the first time Thursday, instantly leaping more than 70 percent above their offering price in a dazzling debut that exceeded even Wall Streets lofty hopes.
By the closing bell, the social network that reinvented global communication in 140-character bursts was valued at $31 billion nearly as much as Yahoo Inc., an Internet icon from another era, and just below Kraft Foods, the grocery conglomerate founded more than a century ago.
Twitter, which has never turned a profit in the seven years since it was founded, worked hard to temper expectations ahead of the IPO, but all that was swiftly forgotten with the stocks opening surge.
The most anticipated initial public offering of the year was carefully orchestrated to avoid the glitches and eventual letdown that surrounded Facebooks first appearance on the Nasdaq 18 months ago.
Trading on the New York Stock Exchange under the symbol TWTR, shares opened at $45.10, 73 percent above their initial offering price.
In the first few hours, the stock jumped as high as $50.09. Most of those gains held throughout the day, with Twitter closing at 44.90, despite a broader market decline.
The narrow price range indicated that people felt it was pretty fairly priced, said JJ Kinahan, chief strategist at TD Ameritrade.
The immediate price spike clearly shows that demand exceeds the supply of shares, said Wedbush analyst Michael Pachter.
Earlier in the day, Twitter gave a few users rather than executives the opportunity to ring the NYSEs opening bell. The users included actor Patrick Stewart, who played Captain Jean-Luc Picard in Star Trek: The Next Generation; Vivienne Harr, a 9-year-old girl who ran a lemonade stand for a year to raise money to end child slavery; and Cheryl Fiandaca of the Boston Police Department.
Twitter raised $1.8 billion Wednesday night when it sold 70 million shares to select investors for $26 each. Had it priced the stock at $30, for instance, the company would have taken away $2.1 billion. At $35, it would have reaped nearly $2.5 billion.
Named after the sound of a chirping bird, Twitters origins date back to 2005, when creators Noah Glass and Evan Williams were trying to get people to sign up for Odeo, a podcasting service they created. Odeo didnt make it.
By early 2006, Glass and fellow Odeo programmer Jack Dorsey began work on a new project: teaming with co-worker Christopher Biz Stone on a way to corral text messages typically sent over a phone.
It was Glass who came up with the original name Twttr. The two vowels were added later. The first tweets were sent on March 21, 2006.
By 2007, Twitter was incorporated with Dorsey as the original CEO and Williams as chairman. Dorsey and Williams would eventually swap roles. Both remain major shareholders, though neither runs the company. Glass, meanwhile, was effectively erased from Twitters history, writes New York Times reporter Nick Bilton in Hatching Twitter: A true story of money, power, friendship, and betrayal.
At its IPO price, Twitter was valued at roughly 28 times its projected 2013 revenue $650 million based on its current growth rate. In comparison, Facebook trades at about 16 times its projected 2013 revenue, according to analyst forecasts from FactSet.
Google Inc. meanwhile, is trading at about 7 times its net revenue, the figure Wall Street follows that excludes ad commissions.
Research firm Outsell Inc. puts Twitters fundamental value at about half of the IPO price, says analyst Ken Doctor. That figure is based on factors such as revenue and revenue growth.
Thats not unusual, Doctor says. Especially for tech companies. You are betting on a big future.