WICHITA If you're traveling far from Kansas next year, say, the East or West Coasts or the Deep South, don't be surprised if you find PrairieFire Coffee Roasters in several new places.
"We should see a substantial amount of growth in our convenience store segment," says general manager Jeff Deitchler.
That's because the company is going to partner with distributors nationally to begin selling its coffee, tea, cappuccino and hot chocolate.
Currently, PrairieFire directly serves more than 700 convenience stores in Kansas, Missouri, Colorado, Texas, Oklahoma and Arkansas. Soon, it also will return to Nebraska.
The company wants to expand further, but Deitchler says it makes more sense to have distributors handle accounts that are numerous states away.
"It would be really tough for us to service some of those," he says. "These distributors are already there."
Deitchler anticipates a 75 percent increase in the number of stores PrairieFire is in by the end of the first quarter of 2014 and possibly double the number within a year.
"We are having to ramp up production at the coffee roasting facility for sure," he says of the company's facility at 18th and Mosley.
"It's putting a cramp on our warehouse space," he says of the companys K-96 and Greenwich space.