Look past the Halloween candy and you’ll see them: the Christmas trees and holiday lights.
If you think you’re getting bombarded early, well, you are. During the past couple of holiday shopping seasons, retailers learned that door-buster deals and midnight sales bring out shoppers long before Black Friday.
Actually, NPD Group has determined that fewer people have already stashed presents in the closet this year, but more of us will start shopping before Thanksgiving than last year.
Outlooks for the season are modest but positive.
A National Retail Federation survey released recently showed consumers will spend an average of $749.51 on gifts and holiday goodies. We spent $740.57 per person last year, the group said. All in all, the federation is predicting a $586.1 billion haul from the holidays.
• $421.82 on children, parents and relatives
• $75.13 on friends
• $23.48 on co-workers
• $28.13 on others, including pets
• $100.76 on food and candy
• $28.66 greeting cards
• $19.55 on flowers
• $51.99 on decorations
• Yes, rounding on the cents clearly gave an extra penny to the total when broken down by category.
Another group that surveys shoppers also found a positive trend.
PriceGrabber’s first survey of the holiday season showed 54 percent of consumers plan to spend $500 or more this holiday season.
Where will they spend it?
• 75 percent will shop at online retailers.
• 74 percent will shop at discount stores.
• 60 percent of us will use credit cards to pay for it.