Small Business Awards: Riordan Clinic has improved efficiency, marketingBy Jerry Siebenmark
The Wichita Eagle
Riordan Clinic is a more efficient organization that is doing a better job of tapping into its markets inside and outside of Wichita and improving its local awareness.
That’s according to Donna Kramme, chief operating officer of the 37-year-old alternative health center on north Hillside. For years, the center has been identified by locals as “the pyramids.” (In reality, only one of the nine structures on the clinic’s 90 acres is a pyramid. The others are domes.)
The clinic – previously known as the Bright Spot for Health and the Center for the Improvement of Human Functioning International – focuses on improving a person’s health through the use of nutrients in their diets. Its businesses and operations include research conducted in its on-site biochemistry lab, clinical services, sales of supplements and education.
“We see people who are frustrated with not getting the results they need or they don’t want to take a lot of medication,” said Ron Hunninghake, chief medical officer and a family practice physician who joined the clinic 23 years ago.
The clinic averages 400 new and 7,000 follow-up patients a year, Kramme and Hunninghake said.
Kramme attributes the efficiency improvements to when Brian Riordan became CEO a few years ago. Riordan Clinic was founded by Brian’s father, psychiatrist Hugh Riordan, and philanthropist Olive W. Garvey.
“He looked at what we were doing and said, ‘How can we do what we are doing, better, faster?’ ” Kramme said.
She said the clinic is more efficient in part because of what it’s done to reduce costs, starting with electronically publishing its monthly, multi-page newsletter.
The clinic also bolstered its marketing by investing in its website, she said.
More recently the clinic has begun offering corporate wellness program consulting, she said. The idea started with the clinic’s internal wellness program. She said the improved health of Riordan Clinic’s 39 employees has allowed it to reduce its health insurance premium costs by 25 percent.
“We feel like we have a pretty good grasp” on employee wellness, Hunninghake said.Reach Jerry Siebenmark at 316-268-6576 or firstname.lastname@example.org.
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