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Small Business Awards: Riordan Clinic has improved efficiency, marketing

  • The Wichita Eagle
  • Published Thursday, April 19, 2012, at 7:21 a.m.
  • Updated Thursday, April 19, 2012, at 7:33 a.m.

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Donna Kramme on Riordan Clinic

What is the most important factor that helped you compete in the past year?

“I think internally it boils down to becoming a leaner, meaner fighting machine. And we’re out in the public more.”

What is something about your company that would surprise Wichita?

“We’re much better known around the world than we are in Wichita. We have patients from all over the world, 54 foreign countries.”

What’s next for your organization?

“We are looking to hire another M.D. (medical doctor) and possibly a P.A. (physician assistant). We are looking at expanding our staff because business is growing.”

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Riordan Clinic

Founded: 1975

Employees: 31 full time and 8 part time

Address: 3100 N. Hillside

Phone: 316-682-3100

Website: riordanclinic.org

Riordan Clinic is a more efficient organization that is doing a better job of tapping into its markets inside and outside of Wichita and improving its local awareness.

That’s according to Donna Kramme, chief operating officer of the 37-year-old alternative health center on north Hillside. For years, the center has been identified by locals as “the pyramids.” (In reality, only one of the nine structures on the clinic’s 90 acres is a pyramid. The others are domes.)

The clinic – previously known as the Bright Spot for Health and the Center for the Improvement of Human Functioning International – focuses on improving a person’s health through the use of nutrients in their diets. Its businesses and operations include research conducted in its on-site biochemistry lab, clinical services, sales of supplements and education.

“We see people who are frustrated with not getting the results they need or they don’t want to take a lot of medication,” said Ron Hunninghake, chief medical officer and a family practice physician who joined the clinic 23 years ago.

The clinic averages 400 new and 7,000 follow-up patients a year, Kramme and Hunninghake said.

Kramme attributes the efficiency improvements to when Brian Riordan became CEO a few years ago. Riordan Clinic was founded by Brian’s father, psychiatrist Hugh Riordan, and philanthropist Olive W. Garvey.

“He looked at what we were doing and said, ‘How can we do what we are doing, better, faster?’ ” Kramme said.

She said the clinic is more efficient in part because of what it’s done to reduce costs, starting with electronically publishing its monthly, multi-page newsletter.

The clinic also bolstered its marketing by investing in its website, she said.

More recently the clinic has begun offering corporate wellness program consulting, she said. The idea started with the clinic’s internal wellness program. She said the improved health of Riordan Clinic’s 39 employees has allowed it to reduce its health insurance premium costs by 25 percent.

“We feel like we have a pretty good grasp” on employee wellness, Hunninghake said.

Reach Jerry Siebenmark at 316-268-6576 or jsiebenmark@wichitaeagle.com.

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