Key play: Kansas running back Brandon Bourbon ran 51 yards for a touchdown to give the Jayhawks a 13-0 lead.
Key stat: KU ran 17 plays and had 218 yards.
Key play: KU executed a perfect screen pass from Jordan Webb to Rell Lewis for a 19-yard touchdown to give the Jayhawks a 27-24 halftime lead.
Key stat: KU had 18 minutes, 5 seconds of possession.
Key play: Texas Tech quarterback Seth Doege completed an 18-yard pass to Eric Ward for a touchdown to give the Red Raiders a 45-27 lead.
Key stat: The Red Raiders outgained KU 224-73 in the quarter.
Key play: On fourth-and-2 from the Tech 3, KU running back James Sims was stopped after a yard, sealing the win for the Red Raiders.
Key stat: KU had four turnovers to Texas Tech's one.
Offense: B. It's hard to argue with 34 points and 478 yards (239 rushing and passing, by the way). But KU turned it over three times with three Jordan Webb interceptions and couldn't match Texas Tech in the third quarter when the game got away.
Defense: D. As odd as it sounds, the Jayhawks improved as a defense on Saturday. They still gave up 530 yards and 45 points, but Vic Shealy's group got five stops in the first half out of nine possessions, so that's something to build on for next week.
Special teams: C. D.J. Beshears fumbled a punt return, and Alex Mueller missed a 42-yard field-goal attempt. The Jayhawks didn't get much done here after Beshears' 56 yard kickoff return to start the game.
Coaching: C. Kansas played inspired football for most of the first half and was the less-penalized team on Saturday. But the Jayhawks have been outscored 49-0 in the last two third quarters, and that has to fall on the coaches. Still, this team appears to be improving as a whole.
Player of the game
Texas Tech quarterback Seth Doege completed 29 of 46 passes for 366 yards and three touchdowns.
Reason to hope
KU has been stubborn about running the football and it's paid off. The Jayhawks had 239 on the ground against Tech.
Reason to mope
The Jayhawks gave Tech their best shot early but didn't even come close to a knockout punch.
Kansas goes on the road to Oklahoma State, which will be the most explosive offense the Jayhawks have faced yet.
"Maybe we just come out a little too flat or something. I don't know what it is."
KU running back Brandon Bourbon on KU's poor third quarters.
_ J. Brady McCollough